Communications - Scientific Letters of the University of Zilina 2016, 18(3):34-40 | DOI: 10.26552/com.C.2016.3.34-40

Big vs Small Data in Micro and Small Companies

Zoran Cekerevac1, Zdenek Dvorak2, Ludmila Prigoda3, Petar Cekerevac4
1 Faculty of Business and Industrial Management, "Union - Nikola Tesla" University in Belgrade, Serbia
2 Faculty of Security Engineering, University in Zilina, Slovakia
3 Faculty of Economics and Service, Maykop State Technological University, Maykop, Russia
4 Hilltop Strategic Services, Belgrade, Serbia

This article deals with the challenges that are faced by micro and small enterprises using data. After naming main hypotheses of the research, the attention is paid to definitions of big and small data and to their comparison. In the paper, analyses of the connections between big data and Internet are given. The main attention is paid to the use of big data in micro and small enterprises through the analyses of needed skills, organizational changes and big data management including possible pros and cons. As a special item, the analysis of risks and implementation is given. The analyses are supported with a lot of research results and numerous literature sources. At the end of the article there are conclusions about directions how micro and small enterprises should use big data and how to invest rationally in big data.

Keywords: big data; small data; micro enterprises; small enterprises; cloud computing

Published: September 30, 2016  Show citation

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Cekerevac, Z., Dvorak, Z., Prigoda, L., & Cekerevac, P. (2016). Big vs Small Data in Micro and Small Companies. Communications - Scientific Letters of the University of Zilina, 18(3), 34-40. doi: 10.26552/com.C.2016.3.34-40
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