WEB SITE CONTENTS OF MUNICIPAL TRANSPORT UNDERTAKING AS A MODERN COMMUNICATION TOOL FOR ENHANCING QUALITY OF TRANSPORT SERVICES WEB SITE CONTENTS OF MUNICIPAL TRANSPORT UNDERTAKING AS A MODERN COMMUNICATION TOOL FOR ENHANCING QUALITY OF TRANSPORT SERVICES

The paper deals with web site contents of Municipal Transport Undertakings. In the paper there are introduced kinds of information in use improving and intensifying communication between customers (passengers) and transport operators. These data come from research results of several Municipal Transport Undertaking web sites. There is also mentioned an informative minimum, which is found to be necessary and should not be omitted.


Introduction
At present the Internet plays an important role in citizens' lives as a source of information. Urban transport is not an exception as well. Quality level of web site contents of particular urban transport systems varies from municipality to municipality [1]. Data used for this article have come from a wide self-analysis of Municipal Transport Undertaking (MTU) web sites in the Czech Republic. Their list does not have to be definitive.
Czech MTU web sites were compared with MTU sites in Germany or in German speaking countries.
The level of basic essential transportation information is quite the same. German web sites contain more advertisements and their visual impression is fancier. It seems the accent is put more on impression than on content comparing to Czech web sites. On the other hand there are few Czech MTU web sites having a translation to foreign language. This shortage is found necessary to be improved. The authors don't regard the level of Czech MTU web sites as being worse than the level of those abroad.

Web site content of Municipal Transport Undertakings
Below there is a basic information structure appearing at many either official or, in some cases, unofficial web sites of MTU systems: a) General information: • basic data about the Urban Transport Operator, • contacts; b) Transport information: • basic information about the urban transport system, • a journey map or an interactive journey map, There is also mentioned an informative minimum, which is found to be necessary and should not be omitted.

Web site informative minimum
It stands to reason that the above mentioned list of several links is not used to such an extent at the biggest Municipal Transport Undertakings [2]. Though, the bigger the municipality (and its transport undertaking) the better and more extensive the content of its web sites.
Nevertheless, so-called informative minimum of web sites of any MTU system should be maintained. Every MTU system is supposed to present itself on the internet as a modern communicative tool.
Below, there are minimal web site data concerning an urban traffic operation: • basic data about the urban service operator and contact, • basic data about the urban service system, In this case a passenger is not provided with enough information. He or she could perceive it as partial operator's lack of interest for customer and his or her transportation and enhancing of transportation quality in general.

Conclusion
The authors of the paper tried to summarise the problem of Municipal Transport Undertaking web site contents in connection with its practical daily use in relevant transport systems in the Czech Republic.
According to the authors improving the quality of communication between passenger and operator via internet as a modern communication tool contributes to the increase of consciousness of the MTU system in any municipality. Both authors welcome any comments on this topic.