PT  - JOURNAL ARTICLE
AU  - Krizanova, Anna
AU  - Hrivnak, Martin
TI  - Supply in Marketing Process of Road Transport
DP  - 2005 Jun 30
TA  - Communications - Scientific Letters of the University of Zilina
PG  - 13--16
VI  - 7
IP  - 2
AID - 10.26552/com.C.2005.2.13-16
IS  - 13354205
AB  - In defining the term marketing we can come out from the sole term, which means that the term marketing is necessarily connected with market activities. These activities are arranged in a particular sequence called a marketing process. Marketing process in road transport differs in many ways from the one in the manufacturing sphere, which is determined by the fact that a road enterprise provides services. This article deals both with the issue of marketing process in road transport and position of supply in this process.