PT  - JOURNAL ARTICLE
AU  - Soviar, Jakub
TI  - Simplification of Marketing Scheme for Business Start-Ups
DP  - 2011 Dec 31
TA  - Communications - Scientific Letters of the University of Zilina
PG  - 55--57
VI  - 13
IP  - 4
AID - 10.26552/com.C.2011.4.55-57
IS  - 13354205
AB  - This paper deals with the topic of marketing planning simplification in order to use it for start-ups in the field of small & medium enterprises. There are 11 main question areas which can be used for logical and empiric marketing approaches. These questions are elaborated on the basis of standard marketing planning methods and approaches from the literature given in references.