PT  - JOURNAL ARTICLE
AU  - Junova, Elena
TI  - Public Interaction of Web Self-Presentation
DP  - 2014 Jul 31
TA  - Communications - Scientific Letters of the University of Zilina
PG  - 109--113
VI  - 16
IP  - 3
AID - 10.26552/com.C.2014.3.109-113
IS  - 13354205
AB  - The article is focused on a specific area of copywriting - self-presentation of companies on the websites . It analyzes 190 webpages of smaller companies and 190 webpages of larger companies, compares their presentations and points out differences. The adaptation of the text to the search engine optimization and to the target audience and other aspects which create the specificity of copywriting are discussed.