RT Journal Article
SR Electronic
A1 Junova, Elena
T1 Public Interaction of Web Self-Presentation
JF Communications - Scientific Letters of the University of Zilina
YR 2014
VO 16
IS 3
SP 109
OP 113
DO 10.26552/com.C.2014.3.109-113
UL https://komunikacie.uniza.sk/artkey/csl-201403-0020.php
AB The article is focused on a specific area of copywriting - self-presentation of companies on the websites . It analyzes 190 webpages of smaller companies and 190 webpages of larger companies, compares their presentations and points out differences. The adaptation of the text to the search engine optimization and to the target audience and other aspects which create the specificity of copywriting are discussed.