RT Journal Article
SR Electronic
A1 Sebikova, Livia
T1 The Ethical Aspects of Techno-Science, Dromology, and Hyperreality
JF Communications - Scientific Letters of the University of Zilina
YR 2018
VO 20
IS 11
SP 32
OP 37
DO 10.26552/com.C.2018.1A.32-37
UL https://komunikacie.uniza.sk/artkey/csl-201811-0006.php
AB The contemporary societies are characterized by several attributes. We can talk about a postmodern, scientific-technical, information, fast, hyperreal or consumer society. In fact, these attributes do not appear in isolation, but in relation to each other. The author inspired by postmodernists such as Lyotard, Virilio, and Baudrillard, focuses on identifying the ethical aspects of these phenomena and deals with the contemporary image of man and societies in this context. Science, technology, information and communication technologies permeate all spheres of human being and change the nature of knowledge. Information, time and speed are important factors and manipulation with them is a key way of ordering societies and shaping the image of man. We may call this an ability to transform reality and create hyperreality. Hyperreality may also be referred to as the paradigm of the current cultural situation of consumerism.