PT  - JOURNAL ARTICLE
AU  - Zhuk, Mykola
AU  - Pivtorak, Halyna
AU  - Pruskyi, Yevhen
AU  - Skyba, Mykola
TI  - Shopping Trip Modelling Considering the Impact of Martial Law
DP  - 2025 Apr 1
TA  - Communications - Scientific Letters of the University of Zilina
PG  - A13--A26
VI  - 27
IP  - 2
AID - 10.26552/com.C.2025.023
IS  - 13354205
AB  - The purchasing behavior of the population affects both passenger and freight traffic in cities. On the contrary, indicators of purchasing behavior are influenced by the characteristics of an individual, as well as external factors. The purpose of the conducted research was to analyze the population's purchasing behavior under martial law conditions. Data was collected by surveying residents of Ukraine's rear regions. Multinomial models of the frequency of purchases and transportation choice during shopping were formed. Martial law conditions and changes in the population size in the rear regions, change the general trends in purchasing behavior. The most visible trends are: a significant share of purchases made online, the popularity of shopping close to home, and the tangible impact of owning a car on the frequency and mode of shopping trips. The results obtained may be helpful in predicting consumer behavior in crisis scenarios.