RT Journal Article
SR Electronic
A1 Zhuk, Mykola
A1 Pivtorak, Halyna
A1 Pruskyi, Yevhen
A1 Skyba, Mykola
T1 Shopping Trip Modelling Considering the Impact of Martial Law
JF Communications - Scientific Letters of the University of Zilina
YR 2025
VO 27
IS 2
SP A13
OP A26
DO 10.26552/com.C.2025.023
UL https://komunikacie.uniza.sk/artkey/csl-202502-0008.php
AB The purchasing behavior of the population affects both passenger and freight traffic in cities. On the contrary, indicators of purchasing behavior are influenced by the characteristics of an individual, as well as external factors. The purpose of the conducted research was to analyze the population's purchasing behavior under martial law conditions. Data was collected by surveying residents of Ukraine's rear regions. Multinomial models of the frequency of purchases and transportation choice during shopping were formed. Martial law conditions and changes in the population size in the rear regions, change the general trends in purchasing behavior. The most visible trends are: a significant share of purchases made online, the popularity of shopping close to home, and the tangible impact of owning a car on the frequency and mode of shopping trips. The results obtained may be helpful in predicting consumer behavior in crisis scenarios.