Communications - Scientific Letters of the University of Zilina 2007, 9(2):48-51 | DOI: 10.26552/com.C.2007.2.48-51

A-D Typology of TV Viewers

Daniel Kotrc1
1 Faculty of Science, University of Zilina, Slovakia

We can distinguish the types of TV viewers in quantitative (capacity of viewing) and qualitative (activity/passive) aspects, and their synthesis (A-D types of TV viewers).We documented the dominance of television and radio in cares of 595 adolescent respondents.Practical possibility of using of A-D TV viewers types (and differentiation of TV viewers by capacity of viewing or their activity/passive) has approved.

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Published: June 30, 2007  Show citation

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Kotrc, D. (2007). A-D Typology of TV Viewers. Communications - Scientific Letters of the University of Zilina, 9(2), 48-51. doi: 10.26552/com.C.2007.2.48-51
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