Communications - Scientific Letters of the University of Zilina 2012, 14(1):49-54 | DOI: 10.26552/com.C.2012.1.49-54
Public Relations and Journalism
- 1 Faculty of Humanities, University of Zilina, Slovakia
The paper offers the findings of possible interconnection between journalism and public relations. It was created as a reaction to the need to explore the level of influence (and impact) of public relations worker on journalism. This need was accompanied by the attempt to look into the issue both from the aspects of journalist and public relations worker. We focused on the exploration of media environment (in relation to media market) with respect to possibilities of being influenced by marketing, specifically by the area of public relations.
Keywords: public relations, journalism, interconnection
Published: March 31, 2012 Show citation
References
- KOLLARIK, T., SOLLAROVA, E.: Methods of Social-psychological Practice, Bratislava: Ikar, p. 264, ISBN 80-551-0756-3.
- PITONAKOVA, S.: Dynamics of Media Space in Slovakia, Dissertation thesis, Nitra: UKF, 2011.
- L'ETANG, J.: Public Relations - Basic Theory, Practice, Critical Approach, Praha: Portal, 2009, p. 338, ISBN 978-80-7367-596-7.
This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.