Communications - Scientific Letters of the University of Zilina 2005, 7(2):13-16 | DOI: 10.26552/com.C.2005.2.13-16

Supply in Marketing Process of Road Transport

Anna Krizanova1, Martin Hrivnak1
1 University of Zilina, Faculty of Operation and Economics of Transport and Communications, Economics Department, Slovakia

In defining the term marketing we can come out from the sole term, which means that the term marketing is necessarily connected with market activities. These activities are arranged in a particular sequence called a marketing process. Marketing process in road transport differs in many ways from the one in the manufacturing sphere, which is determined by the fact that a road enterprise provides services. This article deals both with the issue of marketing process in road transport and position of supply in this process.

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Published: June 30, 2005  Show citation

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Krizanova, A., & Hrivnak, M. (2005). Supply in Marketing Process of Road Transport. Communications - Scientific Letters of the University of Zilina, 7(2), 13-16. doi: 10.26552/com.C.2005.2.13-16
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    References

    1. JEDLIČKA, M.: Marketing management system, 1st. edit., MEDA Trnava, 1996, 195 p.
    2. KOTLER, Ph.: Marketing Management, 2nd edit., Victoria Publishing, a.s.,1995, 789 p.
    3. KRIŽANOVÁ, A., BIRNEROVÁ, E.: Marketing mix in road transport, monograph, EDIS - publisher ŽU Žilina, 2002, 157 p.
    4. SUROVEC, P.: Development of the system of urban passenger transport, 1st. edit., EDIS ŽU Žilina, 1999, 143 p.

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