Communications - Scientific Letters of the University of Zilina 2005, 7(4):62-65 | DOI: 10.26552/com.C.2005.4.62-65

The Development of Strategic Management

Mariana Strenitzerova1
1 Department of Communications, Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovak Republic

The top managers agree on the fact that the development of new strategies is their most important task. However, up to what extent do the time and means expended on the more or less formalized strategic processes really lead to a better efficiency and productivity of the firm? It was dominant task of the study of the German counselling firm The Galileo Consulting Group in cooperation with the European Business School in Oestrich-Winkel. Interactive strategic modelling is a method of an individualizing instrumentarium by means of which it is possible to depict interactively various variant of future actions.

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Published: December 31, 2005  Show citation

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Strenitzerova, M. (2005). The Development of Strategic Management. Communications - Scientific Letters of the University of Zilina, 7(4), 62-65. doi: 10.26552/com.C.2005.4.62-65
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    References

    1. DAVID, FRED R.: Strategic Management, Third edition, Macmillan Publishing Company, 1991, ISBN 0-675-21386-X
    2. BAHNAM, M., GILBERT, U., KLEINFELD, A.: Strategisches Management muss "verjüngt" warden. Digest: It Is Necessary to Bring The Strategic Management up to Date. In: Modern Management 1/2005, ISSN 0026-8720
    3. BAHNAM, M., GILBERT, U., KLEINFELD, A.: Strategisches Management muss "verjüngt" warden. Digest: Interactive Strategic Modelling. In: Modern Management 1/2005, ISSN 0026-8720

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