Communications - Scientific Letters of the University of Zilina 2011, 13(4):55-57 | DOI: 10.26552/com.C.2011.4.55-57

Simplification of Marketing Scheme for Business Start-Ups

Jakub Soviar1
1 Department of Management Theories, Faculty of Management Science and Informatics, University of Zilina, Slovakia

This paper deals with the topic of marketing planning simplification in order to use it for start-ups in the field of small & medium enterprises. There are 11 main question areas which can be used for logical and empiric marketing approaches. These questions are elaborated on the basis of standard marketing planning methods and approaches from the literature given in references.

Keywords: marketing, marketing planning, simplification, business start-up, marketing management

Published: December 31, 2011  Show citation

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Soviar, J. (2011). Simplification of Marketing Scheme for Business Start-Ups. Communications - Scientific Letters of the University of Zilina, 13(4), 55-57. doi: 10.26552/com.C.2011.4.55-57
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