Communications - Scientific Letters of the University of Zilina 2012, 14(2):70-75 | DOI: 10.26552/com.C.2012.2.70-75

Value Network as Part of New Trends in Communication

Jakub Soviar1, Josef Vodak1
1 Department of Management Theories, Faculty of Management Science and Informatics, University of Zilina, Slovakia

This paper deals with the topic of value network importance for the new trends in communication. It describes the main definition of distribution and place, and their relations with the value network. The value network is described as a network of all relevant factors impacting the product where the product is in the network's centre. The case of Apple iPod is provided as an example of the value network. E-commerce and digital distribution are also described in the paper as new communication trends. Discussion deals with main text results and authors' opinions.

Keywords: marketing, management, value network, distribution, communication, new trends, innovations, point of sales, digital distribution, e-commerce

Published: June 30, 2012  Show citation

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Soviar, J., & Vodak, J. (2012). Value Network as Part of New Trends in Communication. Communications - Scientific Letters of the University of Zilina, 14(2), 70-75. doi: 10.26552/com.C.2012.2.70-75
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