Communications - Scientific Letters of the University of Zilina 2014, 16(3):109-113 | DOI: 10.26552/com.C.2014.3.109-113

Public Interaction of Web Self-Presentation

Elena Junova1
1 Department of Mediamatics and Cultural Heritage, Faculty of Humanities, University of Zilina, Slovakia

The article is focused on a specific area of copywriting - self-presentation of companies on the websites . It analyzes 190 webpages of smaller companies and 190 webpages of larger companies, compares their presentations and points out differences. The adaptation of the text to the search engine optimization and to the target audience and other aspects which create the specificity of copywriting are discussed.

Keywords: copywriting, self-presentation, web, public

Published: July 31, 2014  Show citation

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Junova, E. (2014). Public Interaction of Web Self-Presentation. Communications - Scientific Letters of the University of Zilina, 16(3), 109-113. doi: 10.26552/com.C.2014.3.109-113
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