Communications - Scientific Letters of the University of Zilina 2014, 16(3):120-124 | DOI: 10.26552/com.C.2014.3.120-124

Logo Creation Algorithm

Radovan Madlenak1, Lucia Madlenakova1, Jana Strbova2, Jozef Stefunko1
1 Department of Communications, University of Zilina, Slovakia
2 EET Online Marketing Coordinator, Lenovo, Czech Republic

This article is dedicated to corporate design and its impact on online users. It contains definitions of basic concepts and terms of corporate identity. Particular attention is then paid to corporate design and its features - name of the company, slogan, logo, corporate colors, typography, mascot and signature tune. In the main part of article we present the algorithm which should help small and starting online companies to create their own logo without help of professional designers.

Keywords: logo, corporate identity, logo creation algorithm

Published: July 31, 2014  Show citation

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Madlenak, R., Madlenakova, L., Strbova, J., & Stefunko, J. (2014). Logo Creation Algorithm. Communications - Scientific Letters of the University of Zilina, 16(3), 120-124. doi: 10.26552/com.C.2014.3.120-124
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