Communications - Scientific Letters of the University of Zilina 2014, 16(4):128-132 | DOI: 10.26552/com.C.2014.4.128-132

Slovak Virtual Market in the Light of Analysis af Possibilities of Detecting On-Line Reputation for Selected Subjects

Peter Dorcak1, Frantisek Pollak2, Martin Mudrik2, Ludovit Nastisin2
1 Goethe UNI, Bratislava, Slovakia
2 Department of Marketing and International Trade, Faculty of Management, University of Presov, Slovakia

The main aim of this article is to analyze the theoretical possibilities of detecting an On-Line reputation of selected subjects functioning on Slovak virtual market. The purpose of article is also to present selected method of measuring on-line reputation of selected subjects based on newest knowledge in the field of managerial sciences. For purposes of this article, subjects are represented by on-line presence of Slovak towns in a virtual market place. In particular, cultural and anthropological context, and the resulting specificities and peculiarities typical of the post-communist block of countries will be taken into account in relation to the chosen market. The target group is narrowed to 20 biggest Slovak towns as the best representation of subjects which officially presented themselves to internet users on the specific type of market.

Keywords: reputation, on-line reputation, SME, market, entrepreneurship, competition, image, internet, social networks, virtual social networks

Published: December 31, 2014  Show citation

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Dorcak, P., Pollak, F., Mudrik, M., & Nastisin, L. (2014). Slovak Virtual Market in the Light of Analysis af Possibilities of Detecting On-Line Reputation for Selected Subjects. Communications - Scientific Letters of the University of Zilina, 16(4), 128-132. doi: 10.26552/com.C.2014.4.128-132
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