Communications - Scientific Letters of the University of Zilina 2017, 19(2):56-60 | DOI: 10.26552/com.C.2017.2.56-60

Identification of the Barriers to Business in Slovakia

Mariana Strenitzerova1, Miriam Garbarova1
1 Department of Communications, Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia

Barriers are the problems with which every company meets. These problems affect companies negatively. The aim of this paper is to identify major barriers in selected industry of the Slovak business environment. To fulfill the aim of the paper, a primary research, based on the methods of querying, analysis, comparison and selection, was conducted. The questionnaire was focused on identifying barriers in the Slovak business environment from the view of advertising agencies operating in the Zilina region. We can conclude that respondents can be divided into three groups: companies whose business is affected by the barriers, companies whose business is partly influenced by barriers, companies whose business is not affected by the barriers. We can deduce, according to respondents, that the main barrier to business is represented by the work of public administrative bodies.

Keywords: advertising agencies; business environment; internal barriers; external barriers

Published: April 30, 2017  Show citation

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Strenitzerova, M., & Garbarova, M. (2017). Identification of the Barriers to Business in Slovakia. Communications - Scientific Letters of the University of Zilina, 19(2), 56-60. doi: 10.26552/com.C.2017.2.56-60
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