Communications - Scientific Letters of the University of Zilina 2020, 22(1):3-8 | DOI: 10.26552/com.C.2020.1.3-8

Consumer Perspective on Public Transport: The Medan-Pematang Siantar Route as a Case Study

Dewi Budhiartini Juli Isnaini1
1 University of Amir Hamzah, Indonesia

Development of public transportation is meant to bridge the divide between cities and encourage development results. The inter-city transportation opens up opportunities for the inter-city trade, reduces costs and increases labor mobility, thereby promoting the inter-city development opportunities. This study uses the factor and cluster analyses. Analysis of factors is performed to determine the most dominant factors. The cluster analysis is used to identify the advantages and disdvantages of five modes of transport, namely taxi, trade rail, economy bus, mini bus, and executive bus. This study aims to determine the perception of users of Medan-Pematang Siantar route service. The results of this study show that there are five dominant factors that are considered before the service users decide on the mode of transport to use, namely the comfort factor, which is the most important consideration, followed by the time factor, cost factor, accessibility factor and safety factor.

Keywords: consumer's perspective; public transportation; inter-city trade

Received: February 22, 2019; Accepted: April 29, 2019; Published: January 2, 2020  Show citation

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Juli Isnaini, D.B. (2020). Consumer Perspective on Public Transport: The Medan-Pematang Siantar Route as a Case Study. Communications - Scientific Letters of the University of Zilina, 22(1), 3-8. doi: 10.26552/com.C.2020.1.3-8
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