Communications - Scientific Letters of the University of Zilina 2025, 27(2):A13-A26 | DOI: 10.26552/com.C.2025.023

Shopping Trip Modelling Considering the Impact of Martial Law

Mykola Zhuk ORCID...1, Halyna Pivtorak ORCID...1, 2, *, Yevhen Pruskyi ORCID...1, Mykola Skyba ORCID...1
1 Department of Transport Technologies, Institute of Mechanical Engineering and Transport, Lviv National Polytechnic University, Lviv, Ukraine
2 Department of Transport Management, Marketing and Logistics, Faculty of Transport Engineering, University of Pardubice, Pardubice, Czech Republic

The purchasing behavior of the population affects both passenger and freight traffic in cities. On the contrary, indicators of purchasing behavior are influenced by the characteristics of an individual, as well as external factors. The purpose of the conducted research was to analyze the population's purchasing behavior under martial law conditions. Data was collected by surveying residents of Ukraine's rear regions. Multinomial models of the frequency of purchases and transportation choice during shopping were formed. Martial law conditions and changes in the population size in the rear regions, change the general trends in purchasing behavior. The most visible trends are: a significant share of purchases made online, the popularity of shopping close to home, and the tangible impact of owning a car on the frequency and mode of shopping trips. The results obtained may be helpful in predicting consumer behavior in crisis scenarios.

Keywords: shopping trip, socio-demographic characteristics multinomial logit model, martial law
Grants and funding:

Halyna Pivtorak conducted this study during her participation in the MSCA4 Ukraine program (AvH ID 1233185). This project has received funding through the MSCA4 Ukraine project, which is funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the MSCA4 Ukraine Consortium as a whole nor any individual member institutions of the MSCA4 Ukraine Consortium can be held responsible for them.

Conflicts of interest:

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Received: October 14, 2024; Accepted: January 29, 2025; Prepublished online: February 25, 2025; Published: April 1, 2025  Show citation

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Zhuk, M., Pivtorak, H., Pruskyi, Y., & Skyba, M. (2025). Shopping Trip Modelling Considering the Impact of Martial Law. Communications - Scientific Letters of the University of Zilina, 27(2), A13-26. doi: 10.26552/com.C.2025.023
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